Introduction of Aeon Essay

Aeon CO. (M) BHD was incorporated on 15 September 1984 in response to the Malaysian Government’s invitation to Aeon Japan to help modernise the retailing industries in Malaysia. Nowadays, Aeon CO. (M) BHD is a leading retailer in Malaysia with a total revenue of RM3.26 billion for the financial year ended 31 December 2012 and it is well established among Malaysians as well as foreigners, especially due to its association with the international Aeon Group of Companies. The Aeon Group of Companies consists of Aeon Co., Ltd. and about 200 consolidated subsidiaries and affiliated companies. Not only focus on its core GMS, supermarkets and convenience store operations, Aeon is also active in specialty store operations and shopping centre development, operations, credit card business and services. Although Aeon Group of Companies is an integrated Japanese retailer, it is active throughout Southeast Asia and China but not just in Japan. As a leading chain of General Merchandise Stores (GMS), Aeon designs a constant interior refurbishment of stores to satisfy the ever changing needs and desires of consumers. The management’s acute understanding of target market needs and the provision of an optimal product-mix has also further enhanced the company’s performance. In order to cater to Malaysia’s vast middle income group, Aeon stores are mostly situated in suburban residential areas. Besides ,Aeon activities are guided by its unchanging ‘Customer First’ philosophy at all the times and it aims to surpass expectations by combining excellent products with unique personal services that enhance the shopping experience to make customers smile whenever they are shopping in Aeon.